Family-Owned · Oneida, New York
Fifty Years of Reliable
Our story begins in 1974, when Joseph "Joe" Leibl Sr. and his good friend — a chemist — opened a chemical manufacturing company in the heart of their local community. What started as a simple dream to provide honest, reliable, high-quality cleaning products grew into a product line customers still rave about five decades later.
The Founding
Joe Sr. and his chemist partner open the doors at 639 Fitch Street in Oneida, New York — mixing honest, high-quality cleaning products for their own community first.
The Early Decades
Joe and his wife Helen came to work every day, growing Reliable and serving customers until they were well over 80 years old. Formulas developed in those years are still selling today — many continuously for 40 to 52 years.
Four Decades at the Super RV Show
The RV line has been a market focus for over 50 years — and Reliable has worked the very same booth at the Tampa Super RV Show for more than four decades running.
The Sons Take the Floor
Joe's three sons — Joseph, Michael, and Anthony — have each worked in the business day after day for the past 30 years, keeping the same promise: honest business, fair pricing, dependable service.
Three Generations Strong
Joe's grandson Joseph has joined the company, carrying the family legacy forward — with a catalog of more than 250 products, from 8-ounce bottles to 55-gallon drums, all made in the USA.
"We treat every customer like they're part of the family."
The Leibl family — who have also spent decades sponsoring and coaching local school and community sports, from football and basketball to baseball, wrestling, and softball.
What We Make
Reliable Products is a manufacturer and distributor of professional cleaning, finishing, and protection products — multipurpose cleaners, waxes, protectants, sanitizers, and polishes for the RV, Marine, Automotive, Motorcycle, Industrial, Commercial, and Hospitality markets, plus a full line of aerosols, hand sanitizers, gloves, towels, carpet and upholstery shampoos, janitorial hand soaps and dispensers, and other sundry items.
That diversity lets us serve customers two ways: products they use in their own operations, and products they distribute and apply to serve their own customers.
Every formula is our own, developed over the years to solve our customers' most difficult cleaning problems. For the right partners, we also offer custom and private-label manufacturing.
Proven Product Quality
Our #1 seller, the Reliable Super Spray Cleaner, has been our marquee product for over 50 years — a multipurpose remover for black streaks, mold & mildew, grease, rust, bugs, tar, and more. Our existing products have been selling on customer shelves for decades - a true testament to how well they work.
Our #1 seller for 50+ years — Super Spray CleanerThe Reliable RV Line
RVs are where Reliable made its name — over 20 products built specifically for the market. The automotive side of the rig is covered with washes and waxes, bug removal, tire shine, metal polish, upholstery shampoo, and leather cleaner. Then there's what only an RV needs: Rubber Roof Protectant, Vinyl Kote Protectant, motorhome and trailer treatment, deodorizers and odor eliminators, and a full line of glass-cleaning aerosols and liquids.
And for older rigs, Reliable Rejuvenator — a state-of-the-art fiberglass and gel coat restorer that removes hard oxidation and chalky finishes and brings back the original factory shine.
As we look to the future, we remain dedicated to the values our family has always cherished — top-notch products, staying deeply connected to our customers, and making them successful in their business. Quality, integrity, and community are at the heart of everything we do.